Nokia: From N-Gage to QD|Business Strategy|Case Study|Case Studies

Nokia: From N-Gage to QD

            
 
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Case Details:

Case Code : BSTA037
Case Length : 14 Pages
Period : 1865 - 2004
Organization : Nokia
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Communications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"The mobile market is already expanding into new areas of games, entertainment, media and the enterprise market, with compelling new mobile services laying the groundwork for the build-out of wireless multimedia networks."

- Jorma Ollila, Chairman & CEO, Nokia1

Introduction

In early 2004, Jorma Ollila (Ollila), CEO of Nokia, the Finnish telecom giant, was reflecting on his company's prospects in the multi-billion dollar gaming industry. Nokia, which provided high quality, easy-to-use communications products like mobile phones, was making an ambitious foray into games with its N-Gage game deck. N-Gage used an innovative wireless multiplayer platform to provide both local and remote interactive gaming. But most analysts considered Nokia a novice in the intensely competitive video game industry, which was dominated by well-entrenched players such as Sony, Nintendo, and Sega.

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Microsoft, the software behemoth, was also making rapid strides with its Xbox. Analysts wondered how Nokia would fare in the games wars...

Excerpts >>



1] "Nokia CEO says mobility the next global mega-trend,"www.nokia.com

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